Evaluating print and broadcast news in the San Francisco Bay Area from A to F.

 Posted 6/20/03

Reporting the News in ANG's HomeSite Tabloid Section

The ultimate form of letting advertising drive "news" is to let representatives paid by retailers actually write news copy.

Grade the News found a story and photo on an advertorial--ads masquerading as news--Web site that is identical to the story and photo run in HomeSite's Oakland Tribune and Alameda Times-Star editions on May 31. The articles promote Loctite products. Loctite is a trade name of Henkel Consumer Adhesives, Inc.

The only difference we found between the two was that HomeSite misspelled the name of the advertorial packaging company. It's NAPSI for North American Precis Syndicate Inc., not NAPSA.

NAPSI, headquartered at the Empire State Building in New York City, is paid by retailers and others who want promotional material embedded in apparent news articles and supplies "Featurettes" to news media without charge.

Here is a screen shot from NAPSNET.com, followed by the HomeSite article from ANG:

--John McManus

 

 

 

 

 

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A project of the School of Journalism and Mass Communications at San Jose State University, Grade the News is affiliated with the Graduate Program in Journalism at Stanford University and KTEH, public television in Silicon Valley.

Monitoring the Bay Area's most popular news media:

Contra Costa Times

Knight Ridder

San Francisco Chronicle

Hearst

San Jose Mercury News

Knight Ridder

KTVU, Oakland (FOX)

KTVU, Oakland (FOX)

KRON, San Francisco

KRON, San Francisco

KPIX, San Francisco (CBS)

KPIX, San Francisco (CBS)

KGO, San Francisco (ABC)

KGO, San Francisco (ABC)

KNTV, San Jose (NBC)

KNTV, San Jose (NBC)

 

Bay Area media advocates:

Media Alliance
Center for the Integration and Improvement of Journalism at SFSU
Maynard Institute
Youth Media Council
Project Censored
New California Media
Society of Professional Journalists, Northern California chapter
National Writers Union Bay Area chapter

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• Part 2: Free daily papers: more local but often superficial
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Knight Ridder in grave jeopardy, by Lou Alexander...

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The paradox of news: There's more news available and its cheaper than ever before, but fewer young people are interested. 5/12/05

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