Evaluating print and broadcast news in the San Francisco Bay Area from A to F.
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Longing for the Good Old Days of American Journalism

Remember the good old days of American journalism – way back in 2006?

You could still get home delivery of a decent metro newspaper for $15 a month. Almost every paper in the country was free on the Web.

Local TV news wasn’t great, but you could learn something by watching.

We didn’t realize how good we had it.

Just as a star expands exponentially before it dies, the volume of free or cheap news swelled before it imploded.

John McManus

Looking back on 2006, the signs were everywhere:

We should have seen this coming when rather than competing, the San Francisco Chronicle’s owner, Hearst, assimilated, buying into the MediaNews monopoly.

We didn’t anticipate the impact on local TV’s already thinly-staffed newsrooms as video on the Web eroded newscasts’ audience and advertisers.

Academics used to think local TV news couldn’t get any worse. They should see it now!

It was late 2007 when we first began to pay for local news on Web sites.

The drop in newspaper circulation and ad revenue accelerated in 2005 and ‘06. As laptops and broadband got cheaper, news on the Web became as convenient as paper. Newspapers finally realized they couldn’t compete with themselves, not for free.

It may be hard to imagine, but once you could access a complete archive of the Chronicle on SFGate gratis. For a time the explosion of free content enabled thousands of fresh voices on the Web.

But today support for journalism has withered. Speech is no longer free.

We never thought we’d miss those reporters who questioned authority when they were retired during the great newspaper consolidation of ‘06.

At first we welcomed skim, homogenized news. Fewer stories. Less perplexing. Those short, sensational articles were so easy to digest.

We applauded the absence of scandals and the flood of good news for a while -- until we realized most of it was rewritten from press releases.

News was a hybrid of public service and private profit-seeking business then. Now news is just a commodity – all the news that’s fit to sell.

Turns out the news we most needed wasn’t the news most wanted.

We hoped politicians would do the right thing without our having to go to the trouble of monitoring them. Same for the big corporations.

But they took paradise and put up a parking lot.

Now we long for those days when many people knew what was going down and half even voted.

What do you think? Discuss it in The Coffeehouse.


A project of the School of Journalism and Mass Communications at San Jose State University, Grade the News is affiliated with the Graduate Program in Journalism at Stanford University and KTEH, public television in Silicon Valley.

Monitoring the Bay Area's most popular news media:

Contra Costa Times

Knight Ridder

San Francisco Chronicle


San Jose Mercury News

Knight Ridder

KTVU, Oakland (FOX)

KTVU, Oakland (FOX)

KRON, San Francisco

KRON, San Francisco

KPIX, San Francisco (CBS)

KPIX, San Francisco (CBS)

KGO, San Francisco (ABC)

KGO, San Francisco (ABC)

KNTV, San Jose (NBC)

KNTV, San Jose (NBC)


Bay Area media advocates:

Media Alliance
Center for the Integration and Improvement of Journalism at SFSU
Maynard Institute
Youth Media Council
Project Censored
New California Media
Society of Professional Journalists, Northern California chapter
National Writers Union Bay Area chapter

Site highlights


The three-part series follows the rise of three Bay Area handouts:
• Part 1: At free dailies, advertisers sometimes call the shots
• Part 2: Free daily papers: more local but often superficial
• Part 3: Free papers' growth threatens traditional news
• See also: SF Examiner and Independent agree to end payola restaurant reviews
• And: The free tabloid that wasn't: East Bay's aborted Daily Flash


Lou Alexander started a firestorm with his original guest commentary predicting the company would be sold. Several other experts on newspapers have weighed in:
Newspapers can't cut their way back into Wall Street investors' hearts, by Stephen R. Lacy; Alexander responds
Humbler profits won't encourage buyouts, by John Morton; Alexander responds
Newspapers can't maintain monopoly profits because they've lost their monopolies, by Philip Meyer
Knight Ridder in grave jeopardy, by Lou Alexander...


Leakers and plumbers: There's no difference between a good leak and a bad leak? Journalists need a shield law. 11/22/05
Unintended consequences: How Craigslist and similar services are sucking revenue from faltering newspapers. 9/13/05
Is CPB irrelevant? As Congress moves to cut public broadcasting funds, has CPB become obsolete in the modern marketplace. 6/26/05
The paradox of news: There's more news available and its cheaper than ever before, but fewer young people are interested. 5/12/05


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